alvacon e.K. provides sales consulting, interim sales management or we operate as your sales representative.

The combination of your unique products and services and our experience, based on success in the commercialization of sophisticated products, and well-founded market knowledge, customer relations and networks are a guarantor for your permanent success.

It is our strength to win customers.

According to your target group, we create interest in products or services, in particular if they need explanation.


sales-consulting, revenue growth, interim management, account management, semiconductor sales, sales professionals, lead generation, sales training, demand creation, business development, product introduction, sales, representatives, buffer stocking, fulfilment, profit, sales promotion, innovation management, outsourcing, electronics sales, distribution, customer exploitation, sales execution, revenue, commercialization, performance


You want to successfully and profitably position and permanently establish your company, brands, products and solutions in your markets? We provide professional marketing assistance and consulting!

To communicate a positive, differentiating perception of your company and your products or services, we offer a comprehensive portfolio of sales promotional service disciplines which allow the creation of a catalog of means aligned to your individual customer needs and requirements.

We support you to raise your company efficiency and to optimize your business processes.


strategic marketing, interim management, corporate identity, market research, marketing-consulting, brand creation & identity, success, outbound marketing, marketing professionals, trade marketing, brand image, dialog marketing, product marketing, competitive analysis, brand marketing, brand implementation, CRM, brand design, strategic thinking, inbound marketing, marketing architectur, digital strategy, sales promotion, venture building, innovation strategy, startup studio, integrated marketing, branding & positioning, innovation


You offer first class products or services? Sure! But how do your existing and prospective customers get to know about them? Consistent, positive public presence boosts awareness level and deepens customer trust in your company and your products.

Public Relations is our profession!

In addition to consulting in all aspects of public relations, our competent team helps you to implement your communication strategy.

We get your message across!


public relations, employee magazines, company communication, technical articles, media interviews, project reports, communication, corporate publishing, investigation, press news, trade articles, success stories, trade show pr, articles, pr concepts, content management, press relations, compilation of topics, ghostwriting, text compilation, press data base, PR, social media content, press releases, graphical design, interviews, editorial discussions, textual compilation, online publishing, press conferences


Make a splash for example to nurture customer relationships, launch a new business idea or announce a new product.

An event is a great way to get to know your company and be remembered. As part of alvacons commercialization activities we organize events that connect people. We offer technical seminars and conferences carried from our science partners and customers. We also have a longstanding experience in the organisation of roadshows to the facilities of your customers.

Broaden exchange and relationships with your customers with events!


congresses, organisation, seminars, events, meetings, kick-off events, management courses, roadshows, technical shows, trainings, technical education, staff trainings, team events, truck roadshows, trade show support, digital trainings, customer evening, press conference, opening ceremony, anniversary, open house, staff celebrations , trade show participation, product presentation, mobile trade shows, vernissage, incentive

who we are!

alvacon's roots reach back to autumn 2001. Following various positions in marketing and sales for major international semiconductor and electronics companies, Joe Hueggenberg started his entrepeneurship with sales, marketing and public-relation services.

Early after its foundation, the services broadened with the organization of technical seminars, road shows and international conferences. Major events executed included the MOST Forum for the leading automotive network, and the Automotive Roadshow to international automotive manufacturers and their Tier 1 suppliers.

Since the service portfolio of alvacon e.K. continues to cover all relevant commercialization disciplines.


We bring your ideas of the future to life and communicate a positive, differentiating perception of your company, products and services!


The answer to the ultimate question of life, the universe, and everything is 42.

(Douglas Adams.)

how to reach us!

alvacon e.K.
Tannenweg 11
82319 Starnberg

T +49 8151 74604 15
F +49 8151 74604 16

E office (at)

Twitter alvacon_pr

sales & marketing

Since its beginnings, alvacon represents and consults well-known, international customers in the semiconductor and electronics industry in marketing, sales and public relations. We also organize sales roadshows, international conferences and technical seminars.

Among the companies we consult or represented in sales and technical marketing are Adescom, Allflex, ARC, A'Syck, bridgeCo, Cypress, Distec, Elinter, Essensium, Framos, IMST, jc antenna, KDM, M2000, Oasis Silicon Systems, OnDemand Microelectronics, QualCore, Quicklogic, Siemens Corporate Technology, StarCore, Swoboda and ViMOS Technologies.

pr & events

We love what we do and since 2002 we have been bringing our clients' ideas to life in their communications and at their events. In the almost twenty years we support and have supported many clients, for example AllFlex, Ätzwerk, Distec, ICC Media, MAZeT, Most Cooperation, OnDemand Microelectronics, Ruetz System Solutions, Seltech, SMSC, StarCore, Swoboda and ViMOS Technologies.

We organize our technical seminars on FPGAs and DSPs with our partner Professor Dr. Robert Stewart from Strathclyde University, Glasgow and our partner Stettbacher Signal Processing AG.

We make you fit for your development tasks!


Our roadshows take you directly to your customers, whether as truck roadshows or conferences. For example, the automotive roadshow took our customers to the car manufacturers Audi, BMW, Daimler, Ford, Hyundai, Opel, Porsche, VW and to OEMs, including Continental.

We design your personal show!


ViMOS Technologies und e-peas schließen Distributionsvertrag.
ViMOS Technologies: Taufkirchen, September 2020;

Hohe Störrobustheit von Sensoren bei zunehmender Fahrzeugelektrifizierung.
Swoboda, Wiggensbach/Schorndorf, Juni 2020.

ViMOS Technologies and Efinix conclude distribution agreement.
ViMOS Technologies: Taufkirchen, März 2020

Elektrische Antriebe und Sensorik: Swoboda, einer der führenden Hersteller von Sensoren, hat kürzlich mehrere Volumenaufträge für magnetisch und induktiv messende Rotorlagesensoren und einen intelligenten Stromsensor erhalten.
Swoboda, Wiggensbach/Schorndorf, Dezember 2019

Mit der „Blackbox“ zu mehr Sicherheit: Unfalldatenspeicher von Swoboda.
Swoboda, Wiggensbach/Karlsruhe, Oktober 2019.

roadshow image